Filtering by Tag: Content Marketing
After capturing most of the B-roll footage we needed on Day 1, our primary objective turned to the Martin Concrete executives for the VoiceOver content on Day 2.
We found a stunning location onsite that was high enough to see the entire MC ReadyMix plant behind our subject from the A camera, and then we could see the actual concrete foundation being poured in real-time from the B camera side angle.Read More
We were recently hired to produce a video series for Martin Concrete (Kennesaw, GA) highlighting their new Portable Concrete Plant process called "MC ReadyMix." The series would discuss all of the major benefits associated with MC ReadyMix while also presenting Martin Concrete as a preferred company to do business with...Read More
As the director, I really wanted to make something that looked impressive right off the bat....even though we'd never shot anything before. I planned to integrate plenty of Atlanta images and landmarks, so viewers came away knowing that "hey, these guys are in Atlanta..."